SuinBruin
Well-Known Member
One other point... HPA is also benefiting from ELC's practice of not discounting VAT. A jacket buyer in the US comparison shopping between ELC and HPA will notice that the list prices are just about the same and would in many cases prefer to deal with HPA as it's in the same country. He won't know that the ELC prices include a 20% tax component that he shouldn't have to pay.
Apples to apples, the ELC prices should be about 17% cheaper for a US buyer, which would make buying from ELC more attractive than buying from HPA. HPA would have to reduce its prices to remain competitive, which it obviously wouldn't want to do.
I would hate to be accused of Yank bashing, but I wonder if ELC's VAT policy isn't tied in somehow to their relationship with HPA...?
Apples to apples, the ELC prices should be about 17% cheaper for a US buyer, which would make buying from ELC more attractive than buying from HPA. HPA would have to reduce its prices to remain competitive, which it obviously wouldn't want to do.
I would hate to be accused of Yank bashing, but I wonder if ELC's VAT policy isn't tied in somehow to their relationship with HPA...?