Smithy
Well-Known Member
I've just had a deja vu moment
Smithy? Did you not once take Aero to task on VLJ for raising our A-2 price three time in 17 years?
Ken, I'll admit I gave you chaps some stick for the rate of bumping the prices up from 2007ish to 2017ish. But compared to what ELC have done it's not even in the same general hemisphere.
Joking aside (and with my old business development manager hat on) you lot want to capitalise on this by positioning yourselves as a better, cost-effective alternative to ELC for A-2s, etc.I know you guys concentrate on civvy jackets but this is an opportunity too good to refuse, a small amount of targeted marketing online and some promo/PR stuff and you could really tap an emerging hole in the market, and it really wouldn't take much marketing investment. Perfect opportunity to grow the military clothing side of your business and exploit what ELC are doing.
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