coolhandluke
Well-Known Member
My apologies Jan. I thought that you had an ATF cap as well.
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Type A-3 cap: MASH vs Original. A pictorial review.
- Thread starter coolhandluke
- Start date
My apologies Jan. I thought that you had an ATF cap as well.
mulceber
Moderator
None called for.
I probably wouldn't remember either, except I'm the one who bought them.
DenimCanvasCamo
Member
There's no need to delete them, I only ask that anyone who uses my images credits them. That's a fair request. Thanks
DenimCanvasCamo
Member
mine again... The Major's Tailor
A2B3G1
Member
As marketing enters a more broad scale approach in the era before TV and radio, advertising increasingly uses different font styles and sizes to grab readers' attentions. It's easily visible in post-World War I editions of the Saturday Evening Post, often available in older bound print editions stored in library collections. Prior to World War I, customers often bought goods from community hardware stores or mailed-in catalog purchases; most smaller newspapers of that era did not utilize large font type for sale ads for hardware stores (expenses, I imagine). But catalogs -- especially trade publications marketing to deeper-pocketed businesses -- used different type, size and italicized fonts. Late 19th and early 20th century publications such as the Electrical Engineer feature multi-page advertising sections from makers selling products such as asbestos-insulated wire, alternating and direct current motor applications and arc lamps. Google Books has a nice selection of early industrial trade magazines where the advertising sections are easily viewed. The beauty of the early publications is, since they are more than 100 years old, they have moved into public domain so Google makes them available at no cost to the general public.
For example:
As radio became more prevalent, the attention-grabbing job of the text of newspaper and magazine ads became more of a moot point as radio took over. I don't know when there might've been a shift to more unified fonts in commercials/marketing other than to speculate this might've been in the late 1960s.
All this is to say that various font styles on early and mid-century clothing labels might not be surprising given the business environment of the era.
