Not ranting … Fully agree! “Out of reach” for 99% of the members here … maybe…Eastman is out of reach..
I worked in graphics and printing for over 30 years. Most printers I knew had no grasp of marketing and design.I think Gary used to be a printer
That said, and IIRC, John Chapman used to work in graphic design -- his site is well laid out, if not a little dated, but maybe he's too busy actually being hands-on?
Sure, but you still have to have a design behind the code, whether from a graphic designer or a coder with a good sense of design.I think it was coding, but you’re right: he designed the website himself and has all kinds of neat plans for a new site, but just doesn’t have the time to implement it.
I also find that ELC products are globally too expensive compared to the quality offered (high level but some details are not authentic).
It'll be fun to see what JC has up his sleeve.
John Chapman sent me a link to the layout of his site during our last discussions... but since I'm not sure if I'm allowed to share it here, well, you won't know more about it.
... well I'll try to make my message a little bit constructive. I can say that it is above all an evolution that will highlight ALL its jackets, not only A-2s.
I personally think they're hugely overpriced for what they are and what you get. I just don't see why anyone would splash that kind of money down when you can get a made to measure GW.
However, they are very strong in marketing:
- The website is well done, rather beautiful and the products presented are very well highlighted. Pictures of jackets (and others) are great, it really makes you want to buy them.
It gives an image of seriousness and very high quality.
- The paper catalog is really beautiful.
- The book "Type A-2 Identification Manual" reinforces their image of expert.
Imho no other jacket manufacturer comes close to ELC when it comes to marketing/visual communication.
You forgot to mention Eastman's customer service and communication. Gary and Rob do an outstanding job in that department - something others could learn from.
BTW, I recently picked up his M-41 jacket - by far the best reproduction I've seen and hard to tell apart from my originals, IMHO of course!
You don't have to buy expensive jackets, it's a choice, they're not essentials.