stanier
Well-Known Member
From memory Dave they (Levi’s) got very upset with anyone using the v shaped arc design and red tab. The focus was the Japanese repro companies where the copyright etc laws I understand are different. That’s why, for example, today’s Sugar Cane ‘47’s don’t have arc’s and the red tab, nor any of the Sugar Cane brand. From what I’ve read even customs teams in various countries were alerted to detain offending denim being brought in by denim purchasers. There are some Japanese companies today still producing with an arc influenced design and red tabs but I’d say they’re very niche and “officially” Japan only. Strangely, IMO, redline selvedge wasn’t included though that maybe because Levi’s had already given up on that.
Some will say (and did) good on Levi’s for protecting their brand. IMHO, that would have been fine if they’d made (and they should have been able to if anyone could) the most perfect vintage Levi reproductions in existence, which almost certainly would have shut down the copiers anyway, but they took a different approach. And whilst I love LVC they’ve not been without issues. Shallow and weak pocket bags, poorly rendered or incorrect arcs, wrong coloured and composition weave thread and fiddled with patterns to start.
And anyway, in reality the arc design wasn’t a Levi only thing. Go back far enough and Lee and others used the same.
Sorry, slightly off course giving my personal opinion there, but I think I’ve given you the gist of it. There are undoubtedly folks who know more of the detail than I do.
If Levi’s come after you for that pair you’re making I suggest you and all our American cousins dig dip into your Boston tea party DNA!
Cheers
Chris
Some will say (and did) good on Levi’s for protecting their brand. IMHO, that would have been fine if they’d made (and they should have been able to if anyone could) the most perfect vintage Levi reproductions in existence, which almost certainly would have shut down the copiers anyway, but they took a different approach. And whilst I love LVC they’ve not been without issues. Shallow and weak pocket bags, poorly rendered or incorrect arcs, wrong coloured and composition weave thread and fiddled with patterns to start.
And anyway, in reality the arc design wasn’t a Levi only thing. Go back far enough and Lee and others used the same.
Sorry, slightly off course giving my personal opinion there, but I think I’ve given you the gist of it. There are undoubtedly folks who know more of the detail than I do.
If Levi’s come after you for that pair you’re making I suggest you and all our American cousins dig dip into your Boston tea party DNA!
Cheers
Chris